The PopUp and the BrickBox are programs of the Worcester Cultural Coalition, a public-private partnership established in 1999 between the City of Worcester and twelve cultural organizations.
As of 2020, membership stands at 78 organizations, which host over 2.7 million visitors annually, from Worcester and beyond.
The Coalition's mission is to draw on Worcester's rich and diverse cultural assets to foster economic revitalization, support active creative engagement for all, and promote a strong cultural identity for Greater Worcester.
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